{"id":1280,"date":"2025-12-09T17:10:04","date_gmt":"2025-12-09T16:10:04","guid":{"rendered":"http:\/\/wordpress.p702206.webspaceconfig.de\/news\/new-logo-brand-identity\/"},"modified":"2026-04-09T13:21:29","modified_gmt":"2026-04-09T11:21:29","slug":"new-logo-brand-identity","status":"publish","type":"post","link":"https:\/\/www.hergil.de\/en\/news\/new-logo-brand-identity\/","title":{"rendered":"New logo &amp; brand identity"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1768px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Our development is reflected not only in technology and processes, but also in our external appearance.\n<!--more--><\/p>\n<p data-start=\"231\" data-end=\"489\">With a <strong data-start=\"369\" data-end=\"426\">new logo and a clearly defined brand identity,<\/strong> we have deliberately modernised and refined our brand image.<\/p>\n<p data-start=\"491\" data-end=\"768\">The new design embodies what defines us at our core: technical precision, reliability and the highest standards of quality in plastics processing. Clarity, structure and simplicity reflect our approach \u2013 from the initial concept to the finished component.<\/p>\n<p data-start=\"770\" data-end=\"850\">A key element of our new brand identity is also our new slogan:<\/p>\n<blockquote data-start=\"852\" data-end=\"924\">\n<p data-start=\"854\" data-end=\"924\"><strong data-start=\"854\" data-end=\"924\">\u201cPrecision that impresses \u2013 plastic components of the highest quality.\u201d<\/strong><\/p>\n<\/blockquote>\n<p data-start=\"926\" data-end=\"1138\">It sums up what we stand for and what our customers can expect from us: precision-manufactured plastic components, consistent quality and solutions that deliver in both everyday and industrial applications.<\/p>\n<p data-start=\"1140\" data-end=\"1319\">With our new brand identity, we are laying a clear foundation for the future \u2013 <strong data-start=\"1217\" data-end=\"1272\">modern, professional and clearly positioned,<\/strong> without losing sight of our values.<\/p>\n<\/div><div class=\"fusion-image-before-after-wrapper fusion-image-before-after-horizontal type-before-after hover-type-together fusion-image-before-after-wrapper-1\" style=\"--awb-handle-color:#cccccc;--awb-font-size:14px;--awb-bordersize:0px;--awb-accent-color-bg:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 85%));--awb-transition-time:0.5s;\"><div class=\"fusion-image-before-after-element fusion-image-before-after fusion-image-before-after-container fusion-image-before-after-1\" data-offset=\"0.5\" data-orientation=\"horizontal\" data-move-with-handle-only=\"true\" data-click-to-move=\"true\"><img decoding=\"async\" alt=\"Hermann Gilbert&#039;s old logo \u2018Hergil\u2019\" class=\"fusion-image-before-after-before\" src=\"https:\/\/www.hergil.de\/wp-content\/uploads\/2025\/12\/altes-logo-hergil.webp\" width=\"756\" height=\"404\"><img decoding=\"async\" alt=\"New Logo Hergil\" class=\"fusion-image-before-after-after\" src=\"https:\/\/www.hergil.de\/wp-content\/uploads\/2025\/12\/neues-logo-hergil-hermann-gilbert.webp\" width=\"756\" height=\"404\"><div class=\"fusion-image-before-after-handle fusion-image-before-after-handle-default\"><span class=\"fusion-image-before-after-left-arrow\"><\/span><span class=\"fusion-image-before-after-right-arrow\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>Our development is reflected not only in technology and processes,  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nicht-kategorisiert"],"_links":{"self":[{"href":"https:\/\/www.hergil.de\/en\/wp-json\/wp\/v2\/posts\/1280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hergil.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hergil.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hergil.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hergil.de\/en\/wp-json\/wp\/v2\/comments?post=1280"}],"version-history":[{"count":2,"href":"https:\/\/www.hergil.de\/en\/wp-json\/wp\/v2\/posts\/1280\/revisions"}],"predecessor-version":[{"id":1288,"href":"https:\/\/www.hergil.de\/en\/wp-json\/wp\/v2\/posts\/1280\/revisions\/1288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hergil.de\/en\/wp-json\/wp\/v2\/media\/1279"}],"wp:attachment":[{"href":"https:\/\/www.hergil.de\/en\/wp-json\/wp\/v2\/media?parent=1280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hergil.de\/en\/wp-json\/wp\/v2\/categories?post=1280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hergil.de\/en\/wp-json\/wp\/v2\/tags?post=1280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}